Website strategy and sitemap
The pages you need, how they connect and what each one has to do.
Website build
Custom website design and build on the platform that suits you, with SEO, speed and tracking in place from launch day.
Overview
A new website is a big investment, and it should pay you back in enquiries, bookings and sales. Friday Creative designs and builds websites from the structure up: what your customers need to find, what you need them to do and how search engines will read every page. We build on WordPress, Shopify, Webflow or custom code, depending on what suits your business, then hand over a site you can update yourself.
The problem
Maybe it was built on a template years ago. Maybe every small change means calling a developer. Maybe it looks fine on a laptop but falls apart on a phone. If your website feels like a brochure you'd rather not hand out, it's time to rebuild it around the business you've become.
What's included
The pages you need, how they connect and what each one has to do.
Page layouts planned for a clear path to enquiry or purchase.
A look built from your brand, for desktop and mobile.
A fast, accessible build on the platform that suits you.
Website copy written for your customers and for search, if you need it.
Testing, SEO set-up, analytics and a walkthrough so your team can update the site.
WordPress is flexible and widely supported. Shopify is built for selling online. Webflow suits design-led sites that marketing teams want to edit easily. A custom build suits unusual requirements. We recommend a platform based on what you sell, who will update the site and how you plan to grow.
If your current site already ranks for anything, a redesign can put that at risk. We map existing pages and URLs before we start, keep what search engines already value and redirect anything that moves. After launch, we watch Search Console closely to catch problems early.
Your website is where your ads, search traffic and social all land. Because we also run those channels, we design pages that work with them: landing pages for campaigns, tracking for every enquiry and content ready for SEO.
How it works
Goals, audience and what the site needs to do.
Sitemap, wireframes and content plan.
Your brand applied to every key page, on desktop and mobile.
Development, copy and SEO set-up.
Speed, devices, forms and tracking checked before go-live.
Training, plus ongoing help if you want it.
Selected work
Logo, website design and website copy for a mobile car detailing business, built to turn visitors into bookings.
See the Proshine Autos projectEvery site is scoped around what you need: the number of pages, the features, the content and the platform. Book a discovery call and we will recommend a scope that fits your goals, with every cost set out in your proposal.
Yes. We build sites you can edit without code and show your team how.
We can. Our copy is written for your customers and for search. If you'd rather write it yourself, we'll give you a clear brief for each page.
We'll recommend reliable hosting for your platform and can set it up in your name, so you stay in control.
We design and build with accessibility in mind, including colour contrast, keyboard navigation, alt text and clear structure.
Book a discovery call
Book a free discovery call. We'll talk through what your site needs to do and recommend the right scope and platform.