Conversion-focused design
Layouts built around one goal, with a clear path to the form or button.
Landing page design
Landing page design: One page. One job. More enquiries.
Landing page design for ads, launches and campaigns: focused pages matched to your message and built to turn visitors into enquiries.
Overview
When you pay for a click, where it lands decides whether you get anything back. A landing page has one job: to turn visitors from a specific ad, email or campaign into enquiries, bookings or sales. Friday Creative designs and builds landing pages that match the promise in your ad, answer the questions people have and make the next step obvious. Because we also run ads, we build pages and campaigns together and test them against each other.
The problem
Sending ad traffic to your home page?
Your home page tries to speak to everyone. Someone who clicked an ad for one service has to hunt for what they came for, and many give up. A focused landing page cuts the distractions, repeats the ad's promise and puts the form or button right where it's needed.
What's included
Landing page services
Copy that matches the ad
Headlines and messages that continue what the ad started.
Forms and booking
Short forms, booking tools or calls to action connected to your inbox or CRM.
Speed and mobile
Pages that load fast on a phone, where most ad clicks happen.
Tracking
Conversion tracking for Google Ads, Meta and GA4, set up and tested.
A/B testing
Headline, offer and layout variations tested to lift results over time.
What makes a landing page work
Every page is designed around your offer and audience. The best ones share a few things:
- A headline that matches the ad or email that brought people there
- One clear call to action, repeated where it helps
- Proof, such as reviews, results or client logos
- Answers to the questions that stop people enquiring
- A form that asks only for what you need
- Fast loading on mobile
Built with your campaigns
We design landing pages alongside the ads that send traffic to them, so the message carries through from first click to enquiry. When the data comes in, we use it to improve both.
How it works
Our landing page process
- 1
Brief
The offer, the audience and where the traffic comes from.
- 2
Copy and wireframe
The message and layout, planned together.
- 3
Design and build
On your website platform or a landing page tool.
- 4
Track and launch
Conversion tracking tested before traffic arrives.
- 5
Test and improve
Variations tested as results come in.
What's the difference between a landing page and a website?
A website serves many visitors with many goals. A landing page is built for one audience, usually from one campaign, with one action in mind.
Can you build landing pages on my existing website?
Usually, yes. We can build on your current platform, or use a dedicated landing page tool if that suits your campaigns better.
How many landing pages do I need?
One per offer or audience is a good rule. If you advertise three services, each usually deserves its own page. We'll recommend what fits your campaigns.
Do you write the copy?
Yes. Landing page copy is written to match your ads and your brand voice.
Book a discovery call
Want more from your ad traffic?
Book a free discovery call. We'll look at where your clicks land and how to turn more of them into enquiries.