Brand strategy
Positioning, audience, personality and tone of voice, agreed before any design starts.
Branding agency
Branding agency: Brand work people stop for, and remember.
Brand strategy, logo design and brand identity from a branding agency that also runs your marketing, so your brand goes straight to work.
Overview
Your brand is how people recognise you in a crowded feed, remember you a week later and decide you're the safe choice. Friday Creative is a branding agency that builds brands from strategy up: who you are, who you're for, and how that looks and sounds on your website, your ads, your packaging and everything in between. Because we're a marketing and creative agency, your brand doesn't stop at a pretty file. It goes straight into your SEO, your ads and your social, made by the same team.
The problem
Does your brand look like the business you've built?
You've put years into your product or service. But your logo was a rush job, your colours change from post to post, and your website says something different from your shopfront. Customers notice, even if they can't say why. An inconsistent brand looks less trustworthy, and it's easy to forget.
What's included
Branding services
Logo design
A primary logo, alternative versions and an icon that work from a favicon to a billboard.
Brand identity design
Colour palette, typography, imagery style and graphic elements that make you recognisable.
Brand guidelines
A clear guide that keeps your brand consistent, whoever uses it.
Creative assets
Social templates, ad creative, packaging, print and website graphics, sized for everywhere your brand shows up.
Explore
Starting points
Every brand project is tailored
There are no fixed packages. We shape every brand project around what you need, what you already have and where you're heading. Most start from one of these places:
Launching a new business
A logo, colours, type and a starter brand guide, so you look credible from day one.
Refreshing an existing brand
Keep what people already recognise and fix what holds you back.
Building a full brand system
Strategy, identity, guidelines and templates for a growing business and team.
Not sure which fits? That's what the discovery call is for. We'll recommend a scope and set out every deliverable in your proposal.
Branding built to work across your marketing
A brand only earns its keep when people see it. Because we also run SEO, ads and websites, your creative is designed to be used: ad formats, social sizes and web assets are planned from the start. Nothing gets lost in a handover between a design studio and a marketing agency, because we're both.
Branding for startups and growing businesses
Starting out? You don't need a 60-page brand book. You need a brand that makes you look credible from day one and grows with you. We size the work to your stage, so you invest in what matters now and add the rest later.
How it works
Our brand design process
- 1
Discovery
A free call to understand your business, goals and competitors.
- 2
Strategy
We define your positioning, audience and personality, and you sign it off.
- 3
Concepts
We present logo and identity directions, each with a clear rationale.
- 4
Refinement
We develop your chosen direction through revision rounds until it's right.
- 5
Delivery
Final files in every format you need, plus your brand guidelines and mockups.
Selected work
Recent branding work
A playful vegan soap brand, dressed for the top shelf. We built the brand strategy, logo and guidelines, then designed the packaging, social templates and online store to show the system at work.
See the Grood Co. projectWhat's included in a brand package?
It depends on where you are. A new business might need a logo, colours and fonts. An established business might need a full identity refresh with guidelines and templates. We shape the scope around your needs on the discovery call, and your proposal lists every deliverable.
Do I need brand strategy if I only want a logo?
A short strategy step makes the logo better and saves revisions, because everyone agrees on who the brand is for before design starts. For a starter brand, it can be a single workshop.
Can you refresh my existing brand?
Yes. We can keep what people already recognise and fix what holds you back, from a tidy-up of colours and type to a full rebrand.
Who owns the files?
You do. Once the project is paid, the final files and the rights to use them are yours.
How many revisions do I get?
Enough to get it right. Your proposal sets out the revision rounds for your project, and we share work at every stage, so there are no big surprises at the end.
How long does a branding project take?
It depends on the scope. A starter brand moves faster than a full brand system. We agree a timeline with you before we start.
Book a discovery call
Ready to be remembered?
Book a free discovery call. You'll walk away knowing what your brand needs first, and a tailored proposal will follow.