Campaign strategy
Goals, audiences and formats chosen around what you want viewers to do.
YouTube Ads
YouTube Ads: Get seen before they start searching.
YouTube advertising that reaches the right viewers with video made for the platform, planned, produced and managed by one team.
Overview
YouTube is where people go to learn, compare and unwind, and it lets you reach them by interest, life event, the searches they've made on Google and the kind of channels they watch. Friday Creative plans and runs YouTube advertising that builds recognition before people search, and brings back those who have already visited your site. Because we're a creative agency, we can make the video too: short, clear and designed for viewers who can skip after five seconds.
The problem
Think video ads are only for big brands?
YouTube advertising used to mean big production budgets. Not any more. A short, well-made video aimed at the right audience can work hard for a small business. The key is creative made for how people actually watch.
What's included
YouTube advertising services
Video production
Short videos made for YouTube, from motion graphics to edited footage.
Audience targeting
Interests, life events, custom audiences built from Google searches, and remarketing.
Ad formats
Skippable, non-skippable, bumper and Shorts ads, matched to your goal.
Tracking
Views, website visits and conversions tracked and reported.
Optimisation
Creative, audiences and bids tested and refined.
Made for the first five seconds
Most YouTube ads can be skipped after five seconds, so the opening matters most. We put your brand and hook up front, design for sound off as well as on, and make versions for widescreen and vertical Shorts. AI helps us produce variations to test, and a person reviews every one.
YouTube as part of your Google Ads
YouTube runs through Google Ads, so it can share audiences and data with your search campaigns. A common approach is to use YouTube to reach new people, then catch them with search ads when they look you up.
How it works
Our YouTube advertising process
- 1
Goals and audience
Who you want to reach and what success looks like.
- 2
Concept and video
Scripts and videos made for the format.
- 3
Set-up
Campaigns, audiences and tracking built in Google Ads.
- 4
Launch and optimise
We test creative and audiences and back what works.
- 5
Report
Plain-English results every month.
Do I need a professional video?
Not necessarily. Clear, well-edited videos made from photos, screen recordings or phone footage can work well. We'll recommend what suits your goal and budget.
Can you make the video for us?
Yes. We script, design and edit video ads in-house, and bring in specialists for filming when a project needs it.
How are YouTube ads charged?
It depends on the format. Some are charged when someone watches or interacts, others by impressions. We choose formats based on your goal and explain the costs in your proposal.
How do I know if YouTube ads work?
We track views, website visits, conversions and how many viewers come back to your site later, and report it in plain English.
Book a discovery call
Ready to be seen on YouTube?
Book a free discovery call. We'll talk through your audience and the kind of video that would suit them.