Brand discovery
A short workshop on your business, audience, competitors and personality.
Logo design
Logo design: A logo that works as hard as your name.
Professional logo design built on strategy, with a full set of versions that work from a phone screen to a shopfront.
Overview
Your logo is the shortest version of your brand. It sits on your website, your invoices, your vehicles and your social profile, often at the size of a fingernail. Friday Creative designs logos that are simple enough to remember, distinctive enough to own and flexible enough to work everywhere. Every logo starts with a short strategy step, so the design reflects who you are and who you're for, and you get a complete set of files ready to use.
The problem
Logo looking a bit homemade?
Plenty of businesses start with a logo made quickly or cheaply, which is fine until it isn't. It blurs when it's small, breaks on dark backgrounds, looks too much like a competitor's or no longer fits the business you've grown into. A professional logo fixes those problems for good.
What's included
Logo design services
Logo concepts
Distinct design directions, each with the thinking behind it.
Refinement
Your chosen direction developed through revision rounds until it is right.
Logo suite
Primary logo, stacked and horizontal versions, an icon and one-colour versions.
File pack
Print and digital files in every format you need, including SVG, PNG and PDF.
Usage guide
Clear rules on spacing, sizing and colour, so your logo always looks right.
What makes a good logo?
A good logo is simple, so people recognise it at a glance. It's distinctive, so nobody confuses it with a competitor. It works in one colour and at small sizes. And it suits the people you want to attract. It doesn't need to explain everything you do. Its job is to become the mark people connect with you.
Logo or full brand identity?
A logo is one part of your brand. If you also need colours, typography, imagery and templates so everything looks consistent, a brand identity project covers the whole system. Many businesses start with a logo and add the rest as they grow. We'll recommend what suits your stage.
How it works
Our logo design process
- 1
Discovery
Your business, audience and competitors.
- 2
Concepts
Design directions, each with a clear rationale.
- 3
Refinement
Revision rounds on the direction you choose.
- 4
Delivery
Final files, every version and a usage guide.
Selected work
Recent logo work
A logo, website and copy for a mobile car detailing business, designed to look as sharp as the cars it details.
See the Proshine Autos projectHow many logo concepts will I see?
Your proposal sets out the number of concepts and revision rounds. We would rather show a few strong, considered directions than dozens of quick ideas.
Do I own my logo?
Yes. Once the project is paid, the final logo and the rights to use it are yours.
Can you redesign my existing logo?
Yes. We can refresh it and keep what people already recognise, or start again if it's holding you back.
What files will I get?
Vector files (SVG, EPS and PDF) for print and signage, plus PNG and JPG files for web and social, in full-colour, black and white versions.
Can you trademark my logo?
We can't give legal advice, but we design with originality in mind and suggest speaking with an IP specialist or IP Australia about registering a trade mark.
Book a discovery call
Ready for a logo you can be proud of?
Book a free discovery call. We'll talk through your business and what your logo needs to do.