AI visibility check
We test the questions your customers ask across AI search features and assistants, and record who gets mentioned.
AI SEO
AI SEO: Be the business AI recommends.
AI SEO, also called GEO, that makes your business easy for AI search features and assistants to find, understand and cite.
Overview
People increasingly ask AI tools for recommendations: the best accountant for a small business, a branding agency that also runs ads, a mechanic open on Saturdays. Those tools build their answers from what they can find and trust about you online. AI SEO, also called generative engine optimisation (GEO), is the work of making your business a clear, reliable answer. Friday Creative checks how AI tools describe you today, then improves your content, structured data and reputation so you are mentioned more often, and described accurately.
The problem
Does AI know your business exists?
Ask an AI assistant about your type of business and see who comes up. If it's a competitor, or an out-of-date description of you, those tools are working from thin or inconsistent information. The fix builds on good SEO, with a few extra jobs that matter more for AI.
What's included
AI SEO services
Answer-ready content
Pages that state clearly who you are, what you do and who for, with direct answers to common questions.
Structured data
Schema markup for your business, services, FAQs and reviews that machines can read.
Consistent business information
The same name, details and description across your website, Google Business Profile and directories.
Reputation and mentions
Reviews, press and listings that help AI tools treat you as a trusted source.
Tracking and reporting
Regular checks on how often and how accurately you are mentioned.
How AI SEO differs from traditional SEO
Traditional SEO aims to rank a page in a list of results. AI SEO aims to be included in a written answer. The foundations overlap: a fast, crawlable site, useful content and authority. AI tools also lean heavily on clear, quotable statements, consistent facts across the web and what other sources say about you. So we write for the answer, tidy up your information everywhere it appears and build third-party mentions.
What we can and can't promise
AI answers change from one question to the next, and nobody controls what an assistant says. We don't promise placements. We do make your business easier to find, understand and trust, measure how that changes over time and report it honestly.
How it works
Our AI SEO process
- 1
Visibility check
How AI tools answer your customers' questions today.
- 2
Fix the foundations
Content, structured data and business details made clear and consistent.
- 3
Build trust signals
Reviews, mentions and links from sources AI tools rely on.
- 4
Track and refine
Regular checks, with changes based on what moves.
What is GEO?
Generative engine optimisation. It means the same as AI SEO: making your business easy for AI-powered search and assistants to find, understand and recommend.
Do I still need regular SEO?
Yes. AI tools draw on the same web that search engines index, so strong SEO is the foundation. AI SEO adds to it rather than replacing it.
Which AI tools do you optimise for?
The AI search features and assistants your customers are most likely to use, such as Google AI Overviews, ChatGPT, Gemini, Copilot and Perplexity. We check each one as part of your reporting.
How do you measure AI visibility?
We run a set list of customer questions through AI tools on a regular schedule and record whether you appear, how you are described and which sources are cited. Where AI referrals show up in your analytics, we report those too.
Can you fix wrong information AI gives about us?
Often, yes. Inaccurate answers usually come from out-of-date or inconsistent information online. We find the sources and correct what can be corrected.
Book a discovery call
Curious what AI says about you?
Book a free discovery call. We'll check how AI tools describe your business and show you what to improve first.