Google Shopping and PPC
Put products in front of people searching for what you sell.
eCommerce marketing
eCommerce marketing: Turn product discovery into the next order.
eCommerce marketing that connects product creative, Shopping and social ads, SEO and email, so more of the right people find your store and come back.
Overview
A great product needs more than a listing to stand out. People need to discover it, see why it's right for them and feel confident buying. Friday Creative connects the creative and marketing behind your online store, from product messaging and paid campaigns to search and customer emails.
The challenge
Does this sound familiar?
- Your store gets visits, but too few visitors buy.
- Ad costs keep rising and it's hard to tell what is paying off.
- Your product creative blends in with everything else in the feed.
- Customers buy once, then disappear.
What's included
Make every part of the journey work harder
Social Media Advertising
Creative made for the platform, in front of the right audience.
Email marketing
Welcome flows, abandoned cart follow-ups and repeat purchases.
eCommerce SEO
Product and category pages that get found in search.
Creative & Branding
A distinctive look and a consistent story for your products.
Web Design & Development
A store that is easy to browse, understand and buy from.
Explore
eCommerce work
Grood Co.: brand identity, packaging, social templates and a product page design for a vegan soap brand built to sell online.
How it works
From store audit to smarter optimisation
- 1
Review
Your store, product data, campaigns and customer journey.
- 2
Fix the foundations
Tracking, product feeds and friction in checkout.
- 3
Create
Campaign assets that fit your brand and audience.
- 4
Launch and test
The channels that suit your products and goals.
- 5
Refine
What the data shows, every month.
Which channel should we start with?
It depends on how customers find products like yours. Shopping and search ads reach people already looking. Social ads introduce your products to new audiences. Most stores need both, in the right order.
Can you help with creative?
Yes. Product creative and ad creative are made in-house, and what you get is tailored to your goals and set out in your proposal.
What advertising budget do we need?
That depends on your category, margins and goals. Platform spend is separate from our fees. Talk to us and we will recommend a starting budget that fits.
Which eCommerce platforms do you support?
We work with the major eCommerce platforms, including Shopify and WooCommerce. On something else? Ask us on the call.
Book a discovery call
Ready to help more people find your products?
Let's look at your store and find where the biggest opportunities are.