Technical SEO audit
A full crawl of your site, with every issue ranked by how much it matters.
Technical SEO
Technical SEO: Fix what stops Google reading your site.
Technical SEO services that find and fix the speed, crawling and indexing issues holding your pages back, explained in plain English.
Overview
Great content can't rank if search engines can't reach it, load it or understand it. Technical SEO is the groundwork under everything else: how fast your pages load, whether Google can crawl and index them, and how clearly your site is structured. Friday Creative audits your site, ranks the issues by impact and fixes them at the source, either ourselves or with your developer. It's the first thing we check for every SEO client, because it decides how far the rest of the work can go.
The problem
Pages published, but nowhere to be found?
You add new pages and nothing happens. Or traffic dropped after a redesign and nobody can say why. Often the cause is invisible from the front end: pages blocked from indexing, broken redirects, duplicate URLs or a site that crawls along on mobile. These problems quietly cap your rankings until someone finds them.
What's included
Technical SEO services
Crawling and indexing
Sitemaps, robots rules, canonical tags and Search Console checks, so the right pages get indexed.
Page speed and Core Web Vitals
Faster loading, steadier layouts and quicker responses, especially on mobile.
Site structure and internal links
A clear hierarchy that helps people and search engines reach your most important pages.
Redirects and migrations
Redesigns and platform moves planned so you keep the rankings you've earned.
Structured data
Schema markup that helps search engines and AI tools understand your business, services and FAQs.
What we check in a technical SEO audit
Every audit is shaped around your site and platform. Most cover:
- How Google crawls and indexes your pages
- Page speed and Core Web Vitals on mobile and desktop
- Broken links, redirect chains and error pages
- Duplicate content and canonical tags
- XML sitemaps and robots.txt
- Mobile usability
- Structured data and whether it validates
- HTTPS and security basics
Redesigning or moving platforms?
A new website is when rankings are most often lost. URLs change, redirects get missed and pages that used to rank disappear. If you're planning a redesign or a platform move, bring us in early. We map every old URL to its new home, check the new site before launch and watch Search Console closely once it's live.
Part of a bigger SEO plan
Technical fixes clear the way. Content, local SEO and links are what move you up once the way is clear. Technical SEO can be a one-off project or part of ongoing SEO, depending on what your site needs.
How it works
Our technical SEO process
- 1
Crawl and audit
We crawl your site and review Search Console to see what search engines see.
- 2
Prioritise
Issues ranked by impact and effort, quick wins first.
- 3
Fix
We make the changes, or brief your developer with clear instructions.
- 4
Check and monitor
We confirm each fix in Search Console and keep watch for new issues.
What is technical SEO?
The behind-the-scenes work that helps search engines crawl, load, understand and index your website: speed, structure, indexing, redirects and structured data.
Do I need a technical SEO audit?
If your site is new, recently redesigned, losing traffic or simply never ranks, an audit is a sensible first step. It shows what's holding you back before you spend on content or links.
Can you work with my developer?
Yes. We can make the changes ourselves or give your developer a clear, prioritised list with the reasoning behind each fix.
Which platforms do you work with?
Most of them, including WordPress, Shopify, Webflow and custom builds. Each has its own quirks, and we plan fixes around them.
Is technical SEO a one-off?
It can be. Many sites need a round of fixes and then regular checks, because new pages, plugins and updates can create new issues. We'll recommend what suits your site.
Book a discovery call
Is something holding your site back?
Book a free discovery call. We'll take a first look at your site and tell you what's worth fixing first.