Facebook Ads
Broad local and consumer reach, with detailed targeting.
Social media advertising agency
Social media advertising agency: Be the brand they recognise in the feed.
Social media advertising on Facebook, Instagram, LinkedIn and TikTok, with the creative, targeting and reporting handled by one team.
Overview
Your audience is scrolling. Give them a reason to stop. Friday Creative is a social media advertising agency that creates and runs paid campaigns on Facebook, Instagram, LinkedIn and TikTok. Because we're a marketing and creative agency, we make the ads as well as run them. Your message looks like your brand and stays consistent everywhere it shows up, so people remember you the next time they see you.
The problem
Boosting posts and hoping for the best?
Social ads look easy until you try them. Boosted posts burn budget, generic creative gets ignored, and Ads Manager raises more questions than it answers. Good social advertising needs the right audience, the right platform and creative made for the feed.
What's included
Facebook, Instagram, LinkedIn and TikTok ads
We recommend the mix based on who you're trying to reach and what you want them to do.
Instagram Ads
Visual brands, products and lifestyle audiences.
LinkedIn Ads
B2B and professional audiences, by job title, industry and company.
TikTok Ads
Short-form video for audiences that discover brands in the feed.
Explore
Ad creative made in-house
The creative is what makes people stop. Our team designs static ads, carousels and short-form video built for each platform's format, in your brand's look and voice. With AI in our workflow, we can test more variations without blowing the budget, and a person checks every one. How many concepts and formats you get is shaped around your goals and set out in your proposal.
Organic social management
Paid ads work harder when your feed backs them up. We can plan, create and post your organic content as well, so everything people see from you looks and sounds like the same brand.
Social ads and search, working together
Social ads build recognition before people need you. Search ads and SEO catch them when they do. Run together, people search for a brand they already know, and that is far easier to choose.
How it works
Our social advertising process
- 1
Goals and audience
Who you're reaching and what success looks like.
- 2
Creative concepts
Ad ideas and formats for each platform.
- 3
Set-up and tracking
Pixels, conversions and audiences configured properly.
- 4
Launch
Campaigns go live once you've approved the creative.
- 5
Optimise
We test creative, audiences and budgets, and back what works.
- 6
Report
A monthly plain-English summary of reach, results and next steps.
Which platform suits my business?
It depends on who you're trying to reach. Consumer brands often start with Facebook and Instagram, and B2B brands with LinkedIn. We'll talk it through on the call.
Is ad creative included?
Yes. We design the ads as well as run them. The number of concepts and formats is tailored to your goals and set out in your proposal.
What budget do I need to start?
There's no one-size-fits-all number. The right spend depends on your goals, your market and how quickly you want to learn. Talk to us and we'll recommend a starting budget that fits, and tell you honestly if ads aren't the best place for your money yet. Ad spend is paid directly to the platform, separate from our fee.
Do you manage organic social as well?
Yes. We can plan, create and post your organic content too, so your feed and your ads look and sound like the same brand.
Can you run social ads in other countries?
Yes. We can target any location, from a single suburb to several countries at once.
Book a discovery call
Not sure where to show up?
Book a free discovery call. You'll leave knowing which platforms suit your audience and what to test first.