Merchant Center set-up
Account, shipping, tax and policy settings configured correctly, with disapprovals fixed.
Google Shopping
Google Shopping: Put your products where people shop.
Google Shopping campaigns, Merchant Center set-up and product feed management for online stores that want more sales from search.
Overview
When people search for a product, Google often shows images, prices and store names before any text results. Those are Shopping ads, and for most online stores they are the most valuable spot on the page. Friday Creative sets up and manages Google Shopping for eCommerce brands: Merchant Center, your product feed, Shopping and Performance Max campaigns, and the tracking that ties ad spend to revenue. Because we also design and build online stores, we can fix product pages too when they hold sales back.
The problem
Products in Merchant Center, but sales are flat?
Shopping ads are only as good as your product feed. Vague titles, missing attributes, disapproved products and weak images all limit how often your products show, and to whom. On top of that, one campaign with every product in it makes it hard to tell what is profitable.
What's included
Google Shopping services
Product feed optimisation
Titles, descriptions, categories and attributes written so products match the right searches.
Shopping and Performance Max campaigns
Campaigns structured around your margins, best sellers and seasons.
Free product listings
Your products shown in free Shopping listings alongside your paid ads.
Revenue tracking
Purchases and revenue tracked, so you can see return on ad spend for every product group.
Ongoing optimisation
Bids, budgets, search terms and products adjusted as sales data comes in.
Your product feed is your ad copy
Shopping ads don't use keywords the way search ads do. Google reads your product feed to decide when to show each product. A clear title that says what the product is, who it's for and its key details can change how often it appears. We optimise your feed product by product, starting with your best sellers and highest margins.
Built for online stores
We work with Shopify, WooCommerce and other platforms, and connect your store to Merchant Center properly. If your product pages or checkout are losing sales, our web team can fix them, and our social team can retarget shoppers who didn't buy.
Setting your Shopping budget
The right spend depends on your margins, your products and how fast you want to grow. We'll help you set a starting budget, then move spend towards the products that sell. Ad spend is paid directly to Google, separate from our management fee.
How it works
Our Google Shopping process
- 1
Store and feed audit
Merchant Center, your feed and your current campaigns reviewed.
- 2
Fix the feed
Errors cleared and product data improved.
- 3
Build campaigns
Structured around margins, best sellers and goals.
- 4
Launch and learn
Campaigns go live and start gathering data.
- 5
Optimise and report
Spend moved to what sells, reported monthly.
What do I need to run Shopping ads?
An online store, a Google Merchant Center account, a product feed and a Google Ads account. We can set up whatever is missing.
What's the difference between Shopping and Performance Max?
Standard Shopping campaigns show your products in Shopping results and give you more control. Performance Max uses the same feed but also reaches people across YouTube, Display, Gmail and Search. We often use both, depending on your goals.
Why are my products disapproved?
Common reasons include missing information, price or stock mismatches between your feed and your site, and policy issues. We find the cause and fix it.
Do you work with Shopify?
Yes, along with WooCommerce and other major platforms.
Book a discovery call
Want more sales from search?
Book a free discovery call. We'll review your feed and campaigns and show you where the quick wins are.