Reels and Stories ads
Vertical video and full-screen creative made for how people watch.
Instagram Ads
Instagram Ads: Look the part in every feed.
Instagram advertising for brands that sell on looks and lifestyle, with feed, Stories and Reels ads designed in-house.
Overview
Instagram is where people discover brands they didn't know they needed. It suits businesses with something worth seeing: products, food, spaces, or services with a visible result. Friday Creative creates and runs Instagram ads across the feed, Stories, Reels and Explore, designed to look like they belong there. As a creative agency, we make the images and video ourselves, keep them on brand and test enough variations to find what your audience responds to.
The problem
Beautiful posts, but no sales?
A great-looking feed doesn't automatically turn into revenue. Organic reach is limited, and ads that look like ads get scrolled past. Instagram ads work when the creative feels native to the platform, the offer is clear and the path to buy or enquire is short.
What's included
Instagram advertising services
Feed and carousel ads
Single images and carousels that show off products, results or a range.
Shopping ads
Product ads connected to your catalogue, so people can go from seeing to buying.
Creator-style content
Ads that feel like recommendations, including creator content where it suits.
Audiences and retargeting
Reach new people who match your customers and bring back those who almost bought.
Testing and reporting
Hooks, formats and offers tested, with results reported in plain English.
Made for Reels first
More and more Instagram attention goes to Reels and Stories. We design for vertical, full-screen viewing with the sound off as well as on, put the hook in the first second or two and keep text clear of the platform's buttons. Then we adapt the best performers for the feed.
Instagram for online stores and local brands
For online stores, shopping ads and catalogue retargeting bring back people who viewed a product and didn't buy. For local businesses, Instagram is a way to show your work to people nearby. We set up whichever suits your goals.
How it works
Our Instagram advertising process
- 1
Goals and audience
Who you want to reach and what they should do.
- 2
Creative
Reels, Stories and feed ads designed in your brand.
- 3
Set-up
Catalogue, pixel and audiences connected.
- 4
Launch and test
Variations tested against each other.
- 5
Optimise and report
Budget moved to the winners and results reported monthly.
Do I need a big following to advertise?
No. Ads reach people who don't follow you yet. A tidy, active profile helps, because many people check it before they buy.
Can you make Reels ads for us?
Yes. We create vertical video in-house from your footage, product shots or animation, and can arrange filming if needed.
Should I run Instagram and Facebook ads together?
Usually, yes. They are managed in the same platform, and running them together lets results decide where the budget goes.
Do you work with influencers?
Where it suits your brand, we can work with creators to make content for your ads, bringing in the right people for each project.
Book a discovery call
Ready to stand out on Instagram?
Book a free discovery call. We'll talk through your audience and the kind of creative that would stop them scrolling.